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PHILADELPHIA KICKS OFF 'GAY' AD CAMPAIGN
City of Brotherly Love Kicks Off Gay Ad Campaign Jun 2, 2004 PHILADELPHIA - Philadelphia, the City of Brotherly Love, has launched the first U.S. television advertising campaign to promote a city as a gay destination, officials said on Wednesday. In the television commercial, a young man in colonial attire writes a letter inviting his beloved to meet him at Independence Hall, one of the city's main tourist attractions. The man is approached by a woman who glances at him but passes by before another man greets the letter writer and accepts flowers. The spot emphasizes the city's historic attractions and its friendliness to gay travelers and is part of a three-year, $1 million campaign using the slogan "Philadelphia - Get Your History Straight and Your Nightlife Gay." "The gay market is an extension of our leisure marketing efforts for the destination and complements our programs for other types of travelers," said Meryl Levitz, president of the Greater Philadelphia Tourism Marketing Corp. The group estimates that the U.S. gay travel market is worth $54 billion annually. Philadelphia means "brotherly love" in Greek. Submitted by Pasadena Phil 
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